Sales and Marketing: Do you know the difference?
Art Demonte, Professor of Entrepreneurship here at Kettering is excited to say that after the first trip to Ann Arbor’s New Enterprise Forum, they are going back! This time the focus will be on sales and marketing, effectively looking at how to engage customers once you have a solid product, and convince them to buy. It will also go in-depth on the difference between sales and marketing, and how these two must co-exist, and be considered in any business plan. Student entrepreneur Marc Alexander, as seen in the picture, says this about the first trip to NEF, “This was a worthwhile event that made our classroom work really come to life.”
As the title might suggest, this is a forum-style event, heavily focused on the networking. The next NEF trip will be on November 19th, signup now! Contact Art Demonte, and take a look at the flyer.
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