Windows 7 Launch Creates Buzz
As one of the largest tech stories of the year, Microsoft just released its newest operating system called Windows 7. Struggling to keep the large market share of personal computing with the less than impressive Windows Vista launch; Microsoft made some simple yet groundbreaking changes to its software. Windows 7 found the number one way to get to the consumer’s heart: speed. Speed improvements allow the entire operating system to be more intuitive and easier to use. On top of the well accepted speed improvements Microsoft completely reinvented its task bar.
The war will continue to be waged between a “Mac or PC”, but Windows 7 gives Microsoft a better hand to play with. As the launch began, we saw Apple buying Google ad space for terms such as “upgrade windows 7″, directly taking users to Apple’s homepage- very sneaky. Apple also has continued it’s infamous commercials, now bashing Windows for a lack of standard media programs, such as iLife for Mac’s.
So what do you buy as an entrepreneur? One of the selling points for Apple is their ability to simultaneously boot both the Apple operating system, and Windows. The big problem between these two Goliaths is the proprietary nature of Apple’s products, and the “exclusivity” that lets them set their own prices. Windows 7 is deployable on laptops and desktops from many manufacturers, which reduces the cost of the software (volume sales) as well as enabling consumers to have a fully capable computer for less than $500.
Topics
Featured Videos
Authors
This area is maintained by the Kettering Entrepreneur Society, in collaboration with Prime Studios.
Please contact us if you would like to use any information presented in this area.
About
In an effort to raise awareness of Innovation and Entrepreneurship, the Kettering Entrepreneur Society, with the support of Kettering University, has partnered with Prime Studios to create a weekly blog-style press release.
Get Involved
If you have a good story for this area, or would like to get involved please get in touch with Kettering Entrepreneur Society partner, Prime Studios, using their contact form here.
Subscribe to our Newsletter.