Entrepreneurship Throughout the Curriculum
A recent push at Kettering University, made possible by a $225,000 grant from the Kern Family Foundation, is injecting innovation and entrepreneurship into the curriculum. Many Professors have been attending workshops where they learn, and collaborate on ways to do this. One example seen this school term was from Dr. Melton, professor of electrical engineering, when he made the first assignment to his communications class to create an NABC product proposal.
Need, Approach, Benefit, and Cost/Competition, or NABC, is commonly used by entrepreneurs and investors to quickly gauge and asses the viability of a product or business idea. The students in Dr. Meltons class were told to create a product idea that makes use of electronic signals, similar to those that are examined in his class, and write a one-page proposal for it using the NABC approach. It came as a surprising, but welcoming shock to students, and is one of the first instances that the university has directly been able to adjust the mindsets of students, focusing them on the innovative applications of their studies.
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