So you want to start a business?
Its a pretty daunting task to actually “start a business”. If your going to take the plunge, hopefully you have an idea, a decent way to make money from that idea, and some time to make it happen; but what about the other issues? You will have tasks like creating a brand, with a logo, a legal structure, and the list goes on! To get started, get familiar with some terminology and processes in the state of Michigan (we will talk about Michigan-based business’s).
Starting a Business in Michigan
Next, focus on your legal structure, this will be important as you start creating bank accounts, approaching investors, and will determine a lot about your legal limitations or opportunities as a company.
If you already have a business name, thats great. If not, you can look at the following article for some inspiration.
Choosing the Best Name for Your Business
Next, you can check if your business name is taken, or if there is something too similar that makes you stray from using it.
Another good idea is to quickly Google search your business name, and make sure there are not a lot of listings, or listings that you might not want a client to associate your business to. Remember, a business name is important, and something you need to love and live with everyday, but your success comes from your products, services, and support- not a flashy logo or company name. Once your ready for some serious media outreach, including things like a website, corporate materials, and marketing, get in touch with a company like Prime Studios, or any other professional branding company to help you. With all the ways to connect and digitally market your business, a small investment can go a long way when figuring out how to reach your audience.
Theres much more to starting a business, as you can imagine! Get in touch with people who have done it in the Kettering Entrepreneur Society by contacting KES President Brad Birdsall.
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In an effort to raise awareness of Innovation and Entrepreneurship, the Kettering Entrepreneur Society, with the support of Kettering University, has partnered with Prime Studios to create a weekly blog-style press release.
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